Research and findings

The campaign video provides statistics relating to men in Greater Manchester’s attitudes and behaviours towards women and gender-based violence (GBV). These statistics were gathered from a survey with a sample of 400 men in Greater Manchester. GBV behaviours that were included in the survey were: whistling, yelling or beeping at someone in a sexually suggestive manner, telling sexual jokes about women to other men, staring at women in a sexually suggestive way, groping/unwanted touching, repeated sexual advances towards women when they say no, following a woman home, taking unwanted photos of women, up skirting, sexually explicit language, indecent exposure. When asked if they had acted when witnessing inappropriate behaviour, the question asked men if they had acted in the last 2-months.
The stats used in the video are:
  • Only 1 in 3 men have said they challenged a friend who made sexual jokes about women to other men.
  • Just 1 in 3 men said they have created a distraction, when they thought a friend was acting inappropriately towards women.
  • 2 in 3 men have started to reflect on their own behaviours towards women.
  • On average, 3 in 4 men said that gender-based violence was not acceptable.
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